🌏 Why We Fight Fast Fashion

The Global Impact of Fast Fashion

Fast fashion is one of the most polluting industries in the world, responsible for about 10% of global carbon emissions—more than all international flights and maritime shipping combined.

The fashion industry uses around93 billion cubic metres of water annually, enough to meet the needs of five million people. 93 billion cubic metres of water annually, enough to meet the needs of five million people.

Approximately 20% of global wastewater is produced by the fashion industry due to dyeing and finishing processes.

Overproduction & Waste

100 billion garments are produced globally every year, yet 92 million tonnes of textile waste ends up in landfills annually.

Globally, a truckload of clothing is landfilled or incinerated every second.

🇦🇺 Fast Fashion in Australia

Australians are among the highest consumers of textiles in the world, second only to the United States.

On average, each Australian buys 27 kg of new clothing every year and discards 23 kg, most of which ends up in landfill.

Around 260,000 tonnes of clothing are thrown away by Australians every year. Only a small fraction is recycled or reused.

Most clothing in Australia is made from synthetic fibers like polyester, which can take 200+ years to break down in landfill.

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♻️ Why Second-Hand Clothing Matters

For the Environment

Buying second-hand extends the life of clothing by an average of 2.2 years, reducing its carbon, waste, and water footprint by 73%.

Every item purchased second-hand diverts clothing from landfill, reducing pressure on waste management systems.

Choosing preloved over new reduces the demand for resource-intensive production—fewer chemicals, less water, less pollution.

For the Planet & People

Slows down the overproduction cycle of fast fashion brands.

Encourages more thoughtful consumption and respect for the value of clothes.

Supports a circular economy—an economy that regenerates nature instead of depleting it.